Stories Worth Telling

About

I’m a writer who learned marketing, and a marketer who never stopped thinking like a writer.

I translate complicated products, ideas, and business goals into content people actually want to read. Sometimes that means finding the human story buried inside an industry full of complexity. Sometimes it means turning a technical product into a value proposition that finally clicks. But it always means writing the landing page, email, e-book, white paper, or script that readers can trust.

I work across the digital and content marketing ecosystem:

→ Content strategy to address a wide range of business goals/outcomes
→ Brand voice, messaging & storytelling
→ B2B & SaaS content marketing
→ SEO & organic growth
→ Conversion-focused copywriting
→ Email & integrated campaigns
→ Thought leadership & long-form editorial
→ Audience research & buyer insights
→ Demand generation & sales enablement

I’ve spent my career learning that good content has to do two things at once: respect the reader and accomplish something for the business. That philosophy has helped me develop content that earns #1 Google SERP rankings, grow organic traffic by double digits YoY, improve click-through rates, engagement rates, develop B2B messaging supporting millions of dollars in revenue. and create campaigns converting audiences at rates as high as 20%.

What you get when you work with me:

→ A writer first. My background in creative writing taught me to care about voice, structure, pacing, clarity, and the human being on the other side of the page.
→ Strategy behind the words. I bring SEO, audience research, competitive analysis, performance data, and business objectives into the writing process.
→ Comfort with complexity. I’ve written about healthcare, MedTech, construction technology, finance, hospitality, international development, hospitality, finance, small business growth, and digital marketing without making the reader feel like they’re reading a textbook.
→ Content built to perform. I care about the clarity of the prose, but I also care about what happens after someone reads it: the click, search ranking, conversion, lead, relationship, or sale.

I specialize in making complicated things clear, and useful things interesting.

Let's Work Together!